Client first

The best asset of Mirae Asset is integrity (Honesty).

Customer-orientation leads to provision of information for customers.

Customers’ gains are indeed gains of the company.

We will identify the exact needs of the customers, provide professional financial

service, and therefore, contribute to create stable profits of customers.

Independency

Our investment principle is “Building on Principles.”

We will concentrate all our energies and abilities on capital market.

We pursue to be an independent professional investment company from industrial

assets.

Independent from other affiliates, we will hold superior position in the competitive

market through synergy effect of Mirae Asset financial group.

Teamwork

Individual member’s betterment is indeed the betterment of the organization.

Assigning a clear role for each unit, we aim for accurate evaluations and compensation.

We hold the respect for each individual and faith for team play.

Citizenship

We recognize the importance of our role in the society.

We practice returning our profits to the society.

Through contribution and service to the society, we will render our service in building a

healthy society where people live together with their neighbors.